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Ford Taurus - Why Buy This Car
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Every Ford car has a unique set of design, engineering and performance attributes
that will impress your customers and help you sell more vehicles. We call
them ‘Why Buys’: they’re product features that connect
with the head and the heart – the rational and the emotional –
in a way that gives customers solid reasons to buy a Taurus.
Based on quantitative and qualitative customer research, we have identified
the following attributes as powerful ‘Why Buys’ for Taurus
customers:
- Interior storage space
- Ease of entry and exit
- Visibility from the driver seat
- Rear seat roominess
- Vehicle safety
- Front of the Vehicle
MODERN, AUTHORATATIVE LOOK
New front-end styling – including the Ford signature threebar
chrome grille – provides Taurus with the authoritative look of
a modern, upscale sedan.
WIPER-ACTIVATED HEADLAMPS
When the headlamp control is set in Auto mode, the headlamps will automatically
activate whenever the driver turns on the windshield wipers (in any
mode except mist or wash). This provides an added measure of safety
and visibility in inclement weather.
SMART, EFFICIENT PACKAGING
Taurus projects a large and substantial road presence, yet its exterior
dimensions are comparable to many mid-size competitors. Inside, smart
packaging and use of space gives it the interior volume and trunk space
of a large car.
CRYSTAL-CLEAR FOG LAMPS
Uniquely styled fog lamps are integrated into the lower front fascia
where they help improve visibility in bad weather.
WIDE, COMPETENT STANCE
With its wide 1640 mm (64.6") front tread, Taurus sports a competent,
stability-enhancing stance.
- Under The Hood
3.5L DURATEC 35 DOHC V6 ENGINE
This precision-engineered V6 has been named one of the world’s
10 Best Engines by Ward’s Auto World magazine. It features an
aluminum block and cylinder heads, intake variable cam timing (i-VCT)
and electronic throttle control for exceptional performance, fuel efficiency
and low emissions.
• Power: 263 hp @ 6250 rpm
• Torque: 249 lb.-ft. @ 4500 rpm
The numbers above represent a 30% increase in horsepower and a 20% increase
in torque over last year’s 3.0L V6 engine. And the Duratec 35
achieves this with no increase in overall fuel consumption!
SIX-SPEED ELECTRONIC AUTOMATIC TRANSMISSION
With its wide gear ratio span, this transmission deliversexcellent acceleration
in the bottom range and great fuel economy at the top end of the gear
span. This is complemented by close ratios in 2nd through 5th gears
for smooth and precise shifting. It’s an unexpectedly upscale
feature on a sedan as affordable as Taurus, and it’s engineered
to go 240,000 km between fluid changes – proof of its durable
design.
Certain conditions apply. Ask your Sterling Ford Ottawa
for more information on these warranties and coverages.
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